【摘要】 为了探讨青年热衷“吃谷”现象的社会表征、生成逻辑及社会影响，基于后亚文化理论视角，分析青年群体“吃谷”行为，揭示其背后的圈层归属机制与文化经济互动模式。研究发现，青年群体通过新媒介平台创造了独特的“吃谷”消费场景，并借助“晒谷”等行为积极寻找“同好”,构筑了具有身份认同感的“新部落”即“谷圈”;“谷子经济”中蕴含的亚文化资本与商业资本呈现出显著的共生共融关系，共同塑造了极具后亚文化特色的社会实践景观；青年热衷“吃谷”是其探索自我认同、多重消费心理与资本共同作用的结果，但也导致了“谷子”行业的过度商业化及部分消费者心态的异化。因此，应当正视青年通过“吃谷”行为表达的情感需求和文化诉求，规范亚文化资本转化，引导青年理性消费与培养正确的价值认同，从而理解并有效回应青年后亚文化实践，促使其健康发展。更多还原

【Abstract】 To explore the social representation, generation logic and social impact of the phenomenon that young people are enthusiastic about "buying anime merchandise", or "buying goods", the study analyzes this behavior of young people to reveal the underlying circle affiliation mechanism and cultural-economic interaction model from the perspective of post-subculture. The research finds that young people have created a unique "buying anime merchandise" scene through new media platforms. They actively seek "like-minded people" through behaviors such as "sharing goods", thus constructing a "new tribe" with a sense of identity, namely "the circle of goods". The subcultural capital and commercial capital contained in the "goods economy" show a significant symbiotic and integrated relationship, jointly shaping a social practice landscape with distinct post-subcultural characteristics. Young people′s enthusiasm for "buying anime merchandise" is the result of the combined effect of their exploration of self-identity, multiple consumption psychology and capital operation, but it has also led to the excessive commercialization in this industry and the alienation of some consumers′ mentality. Therefore, we should pay attention to the emotional and cultural needs expressed by young people through their "eating cereal" behavior, regulate the transformation of subcultural capital, guide young people to consume rationally and cultivate correct value identification, so as to understand and effectively respond to the post-subcultural practices of young people, and promote their healthy development.更多还原