【作者】 冀小飞；

【导师】 黎风；

【作者基本信息】 四川大学 ， 传播学， 2007， 硕士

【摘要】 从1994年，第一家民电视节目制作公司浮出水面，民营电视在经历了十年发展后，涌现出一批如光线传媒、欢乐传媒、派格太合、其欣然等知名企业，也成就了民营电视的一段辉煌。然而在2006年，民营电视制作公司却集体失语，不再高调和吵闹。民营电视作为传媒界的一支新生力量，是对传统电视体制的一种挑战，无论是它的疯狂发展，还是遭遇集体寒冬，都是本文所关注的。本文拟从民营电视出现的必然性入手，分析了民营电视诞生的背景，并对民营电视的十年发展作了梳理和归纳。民营电视的发展经历了政府政策的空白到政策的支持，从最初的游走在体制边缘到被认可其内容制作商的身份。然而，直到现在，民营电视依然得面对的一个尴尬是至今没有认可它的法律地位，甚至都没有一个权威的“民营电视”的概念。同时，本文也分析了民营电视的经营和制作情况。拟在描绘出民营电视的生存现状和困境，以及在发展中所遭遇的体制上与市场上的束缚。民营电视一直在政策壁垒和市场风险之间游走，逐渐摸索出多样化、灵活性的发展模式与方向，但始终囿于渠道之困，不得不面对不公平的市场竞争。此外，在当前的行业环境和政策之下，民营电视盈利模式的单一，主要依靠的依然是贴片广告模式，在制作上也遭遇着直接的行政干预和门槛限制等等，民营电视的发展现状喜忧参半。最后，本文也尝试分析了民营电视所遭遇的困境。电视产业化进程中“事业单位，企业管理”的二元化结构运行体制体现了政府的矛盾态度，一方面是对媒体喉舌属性的坚守，一方面也是对市场经济的期望，如此产业背景下民营电视的发展也是充满不安定因素。而民营电视经过多年努力而获得的内容制作商的身份是否就能满足民营电视的发展，传统电视的渠道霸权以及境外媒体压力更是限制了民营电视的发展。然而，民营电视的未来依然充满希望。节目辛迪加的发展方向，涉足渠道的可能以及新媒体的机遇都是民营电视未来发展的希望。相信民营电视本身的灵活性和对媒体市场风险的把握能力，必定会有更好的发展。更多还原

【Abstract】 Since 1994 ,when the first private capital-run TV was built up, the private capital-run TV has developed for ten years, and there are many famous enterprise today, such as Enlight Media , Pegasus & Taihe Entertainment International ,Joy Media, and so on. But in 2006, the private capital-run TV lost his voice. As a new army in media, the private capital-run TV is a challenge to the traditional TV. The author pays attention to both his success and the difficulties he is facing.This paper explains the necessity for the private capital-run TV existance, and analyzes the background of its appearance. At the same time, this paper describes and summarizes the ten years’ development of the private capital-run TV. Once his development didn’t gain the support of government, he roves round the edge of the media system. Fortunately, he deserved the identity of program producer, and was admitted to enter media industry. Until now, the embarrassing thing which the private capital-owned TV faced is the lack of the law protection. What’s worse, the private capital-run TV didn’t have an authorized definition.At the same time, this paper also analyzes the running and production situation of the Private capital-run TV. The author tries to describe the present condition of the Private capital-run TV and the difficulties they are facing now, restrictions that tied to them both in policy and market. The Private capital-run TV always struggle to live regardless of the policy barrier and market risk, and set up a flexible developing mode and direction. However, they have to face the unfair market competition because of the lack of channel. What’s more, under the present industry environment and policy, the way for Private capital-run TV to get profit is insufficient, now the main way to get profit is adding advertisement to the programs that they produced. Referring to the production, they are encountering direct administrative intervention and limit. So in a word, the developing condition of the Private capital-run TV now mingles hope and fear.At last, this paper also try to analyze the difficulties that the Private capital-run TV are encountering. In the process of TV industrialization, "State-owned, enterprise-managed" policy shows the contradictory attitude towards the Private capital-owned TV of our government: insisting the function of official organ of the mass media, on the other hand, expecting the market economy to enter into the media market. Under this situation, So there are surely destabilizing factors in its developing process. Does the identity as " program producer" meet the need of the development of Private capital-run TV? The hegemony in channels of state-owned TV and intense competition from the overseas media will restrict the development of Private capital-run TV.However, the private capital-run TV is promising. The possibility of being Program Syndication and owning channel, the chance of cooperate with the new media, all these will bring the private capital-run TV a bright future. I believe that the private capital-run TV will develop better and better, because of his flexibility and the ability to control the market.更多还原